Miyagi Hidden Gems
Sendai is the only city in Tohoku with a million people, and it was designed to be a city from the start: Date Masamune laid it out around his castle in the early 1600s with unusually wide avenues, and the zelkova trees later planted along Jozenji-dori are why it is called the city of trees. That planning is what makes Miyagi work as a base — you can sleep somewhere with a proper restaurant scene and still be at the coast in half an hour. Matsushima Bay, a scatter of a couple of hundred pine-topped islets, sits on that half-hour line, and the islands absorbed enough of the 2011 wave that the town behind them came through comparatively intact. Further north the Sanriku coast did not, and the raised ground and new seawalls are visible from the train. Inland the land climbs to Naruko, a gorge and hot-spring town where several distinct kinds of spring water surface within a few kilometres.
32 spots
Climate & Best Season
Milder than the rest of Tohoku thanks to the Pacific; comfortable summers, moderate snow. Year-round, with a peak in early August.
Famous For (Food)
- Gyutan (grilled beef tongue)
- Matsushima oysters
- Zunda (edamame) sweets
- Sasa-kamaboko
Signature Sights
- Matsushima Bay
- Zuihoden mausoleum
- Naruko onsen gorge
- Sendai Tanabata Festival
When to Go
Miyagi is the mildest part of Tohoku because the Ou mountains take the Sea of Japan snow before it arrives. Sendai sees some snow but not much, and January highs sit around 5°C. Summers are warm rather than punishing, in the high 20s. The Tanabata festival takes over central Sendai on August 6–8 and is the single busiest date of the year. Naruko gorge colours in late October, a fortnight ahead of the lowlands. Oysters run October to March. The snow-covered trees on Zao form in February, best reached from the Yamagata side of the border.
Getting Around
Sendai is the easiest place in Tohoku to reach: the Tohoku Shinkansen puts it about an hour and a half from Tokyo, and Sendai Airport is joined to the station by a 25-minute rail link. Local JR lines then do most of the work — the Senseki line reaches Matsushima-Kaigan in around 40 minutes, and the Tohoku Main Line and Rikuu East line cover Shiroishi and Naruko. This is one of the few Tohoku prefectures where a standard itinerary needs no car at all. You will want one for the Zao Echo Line, the Kurikoma highlands and the smaller Sanriku ports, and the Zao mountain road is shut by snow from November into April.
Local Food
Gyutan, thick-cut beef tongue grilled over charcoal, was invented in postwar Sendai and is still served as a set with barley rice and oxtail soup. Matsushima and Ishinomaki supply oysters from October to March, eaten grilled in shacks along the bay. Zunda is mashed young edamame, lightly sweetened, and it goes into everything from mochi to milkshakes. Sasa-kamaboko, the leaf-shaped fish cake sold in every station, began as a way of using up surplus flatfish in the Meiji period.
Minamisanriku 311 Memorial
Minamisanriku lost a large part of its town and a large number of its people in March 2011, including staff at the disas…
Tashirojima
Tashirojima is a small island off Ishinomaki with an ageing population of well under a hundred and a great many cats. Th…
Toyoma Old Town
Toyoma was the seat of a branch of the Date and then a Meiji administrative centre, and it kept the buildings from both…
Katanuma
Katanuma is a crater lake above Naruko Onsen and one of the most acidic lakes in Japan — acidic enough that nothing live…
Narukokyo Gorge
The Otani river has cut a gorge about a hundred metres deep through the volcanic rock west of Naruko Onsen, and the side…
Izunuma and Uchinuma
Izunuma and Uchinuma are shallow lowland marshes covering about four square kilometres on the Semboku plain, and because…
Kesennuma Earthquake Memorial Museum
Kesennuma Koyo High School stood on the shore at Hashikami. On 11 March 2011 a tsunami of more than thirteen metres went…
Chitei no Mori Museum
In 1988, digging for a new school in the Tomizawa district of Sendai, archaeologists found a forest floor from twenty th…
Seri Nabe
Seri is Japanese parsley, one of the seven spring herbs, and Miyagi grows more of it than anywhere else in the country.…
Rairaikyo Gorge
The Natori river cuts a gorge twenty metres deep through rock at Akiu, right at the entrance to the hot spring village,…
Aburafu Don
Aburafu is a stick of wheat gluten that has been fried in oil rather than baked, a Toyoma speciality made here since the…
Harako-meshi
Harako-meshi is rice cooked in the stock from simmering salmon, with the flaked salmon on top and salmon roe over that.…
Sendai Gyutan (Grilled Beef Tongue)
Walk into Aji Tasuke at 11:30 AM and the charcoal smoke hits you immediately—thick, wood-tinged, carrying the scent of b…
Ishinomaki Manga Museum (Shotaro Ishinomori)
The Ishinomaki Mangattan Museum celebrates the legacy of Shotaro Ishinomori, one of Japan's most prolific and influentia…
Zuihoden Mausoleum
Zuihoden stands as the spectacular mausoleum of Date Masamune, the legendary one-eyed warlord who founded Sendai and est…
Sendai Castle (Aoba Castle Ruins)
Sendai Castle, also known as Aoba Castle, served as the seat of power for the Date clan for over 260 years, a commanding…
Shiogama Fish Market and Sushi for Breakfast
Shiogama's fish market and surrounding sushi restaurants offer one of northern Japan's premier seafood experiences, wher…

Shiroishi Castle
Shiroishi Castle stands as an impressive wooden reconstruction of a feudal-era fortress that served the Date clan's Kata…
Sendai Tanabata Festival
The Sendai Tanabata Festival stands as Japan's most spectacular star festival celebration, transforming the entire city…
Michinoku Coastal Trail
The Michinoku Coastal Trail stretches over 1,000 kilometers along the Pacific coast from Aomori Prefecture through Iwate…
Naruko Onsen Hot Spring Town
Naruko Onsen has soothed travelers for over 1,000 years, a mountain hot spring town nestled in a volcanic valley where f…
Zao Fox Village (Miyagi Zao Kitsune Mura)
The first fox you see at Zao Fox Village is sleeping in a dirt hollow three meters from the entrance gate, curled nose-t…
Miyagi Zao Ski Resort and Okama Crater
Miyagi Zao encompasses both a world-class ski resort renowned for its powder snow and ice-encrusted trees, and the stunn…
Zuiganji Temple
Zuiganji Temple stands as one of the Tohoku region's most important Zen Buddhist temples, a National Treasure that has s…
Sakunami Onsen
Sakunami Onsen has welcomed travelers for over 1,500 years, a riverside hot spring town nestled in a forested mountain v…
Matsushima Bay Scenic Cruise
Matsushima Bay contains exactly 260 islands (the count was verified in the 1790s by a monk who documented each one). The…
Zunda Mochi
Zunda mochi represents Sendai and Miyagi Prefecture's most distinctive sweet, a beloved confection where mochi rice cake…
Sendai Morning Market (Sendai Asaichi)
Sendai Morning Market captures the vibrant essence of local food culture, a covered arcade market that has served Sendai…
Sendai Pageant of Starlight
The Sendai Pageant of Starlight transforms the city's main boulevards into a glittering wonderland each December, when s…
Akiu Great Falls (Akiu Otaki)
Akiu Great Falls ranks among Japan's three most famous waterfalls, a powerful 55-meter cascade where the Natori River pl…
Godaido Temple
Godaido Temple stands as one of Matsushima's most iconic landmarks, a small vermillion Buddhist hall perched on a tiny i…
Rinnoji Temple and Garden
Rinnoji Temple presents a serene sanctuary in northern Sendai, a Zen Buddhist temple renowned for its exceptional landsc…
