Higashimatsuyama Yakitori
Representative image — not a photograph of this location.
Yakitori in Higashimatsuyama is not chicken. It is pork cheek and jaw, skewered and grilled, and eaten with a chilli-spiked miso paste spooned on at the table — the name stayed even though the meat changed. It was worked out just after the war by the first owner of a shop called Daimatsuya, using a cut nobody else wanted, and the miso sauce spread from that one place to roughly fifty shops clustered around Higashimatsuyama Station.
The cut is the argument. Jaw meat is worked muscle with fat running through it, so it stays juicy over charcoal in a way breast never does, and the miso is hot enough to need beer. Shops range from counters with six stools to takeaway windows selling skewers by the dozen, and the town treats the whole thing as ordinary weekday food rather than a speciality to be marketed.
Essential Information
Opening Hours
Varies by shop; many open late afternoon and evening only — confirm before travelling
Closed: Varies by shop
Entrance Fee
Skewers are typically priced per piece in the low hundreds of yen — confirm current pricing at the shop
Best Season
Year-round
Visit Duration
1.5–2 hours
Getting There
Access Information
Insider Guide
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