Kirinomori Daifuku
Ehime · Shikokuchuo
33.9208°N, 133.6217°E
Shingu, in the mountains of Shikokuchuo, grows tea without agricultural chemicals, and the daifuku made from it has become one of the more sought-after sweets in Japan. It is built in four layers: cream at the centre, then smooth red bean paste, then a mochi skin with matcha kneaded into it, and finally a dusting of matcha over the whole thing.
It is difficult to buy. Mail order runs months behind and the shop regularly sells out before closing, which has given it a reputation as a phantom sweet — a description the maker has not discouraged. The roadside station at Kirinomori sits beside the Shin-gu interchange with a tea house, a restaurant, a natural hot spring and cottages, so the trip is not wasted if the daifuku has gone. The confectionery workshop is in the village itself.
Essential Information
Opening Hours
10:00 AM – 5:00 PM
Closed: Closed Mondays, or the following day when the Monday is a holiday | Open daily April–August
Entrance Fee
Daifuku priced by the piece or box — confirm current prices in store
Best Season
Year-round | Morning, before it sells out
Visit Duration
30–60 minutes | Longer with the roadside station and hot spring
Getting There
Access Information
Insider Guide
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