Awa Japanese Beef — Premium Tokushima Wagyu

Awa Beef (阿波牛, Awa-gyu) is Tokushima Prefecture's premium wagyu brand, raised on feed incorporating local sudachi citrus peels and shochu distillation byproducts, producing marbled meat with a delicate, slightly sweet flavor. The cattle are Tokushima black wagyu (German bloodline introduced in Meiji era, crossbred with native Japanese cattle), raised for 28–32 months before harvest. Awa beef ranks among Japan's lesser-known regional wagyu — less famous than Kobe or Matsusaka, but equally high quality and more affordable.

Restaurants across Tokushima City serve Awa beef as yakiniku (grilled), steak, sukiyaki, or shabu-shabu.