Koiwai Farm — Dairy Pastures & Lavender Fields
Koiwai Farm is Japan's largest privately-owned pasture farm, covering 3,000 hectares of rolling hills used for dairy cattle, sheep grazing, and crop cultivation. Founded in 1891, the farm produces milk, cheese, butter, and other dairy products sold throughout Japan. The farm is open to visitors, offering pastoral landscapes of green pastures, sheep herds, old silo buildings, and distant mountain views. The farm's tree-lined One Hundred Year Forest Road is a popular photography spot — a 1.2km straight road flanked by mature trees planted in 1904. Lavender fields bloom purple in July. The farm operates restaurants serving dairy products, ice cream shops, and horseback riding activities. The landscape resembles European pastoral scenes more than typical Japanese farmland, creating a unique atmosphere.
Opening Hours
9:00 AM – 5:00 PM (seasonal variations apply) | One Hundred Year Forest Road: accessible during farm open hours | Restaurants and ice cream: 10:00 AM – 4:30 PM
Closed: Open year-round | Winter (December–February): reduced areas and activities | Some seasonal events require specific visit dates
Entrance Fee
¥800 adults (includes farm grounds) | Bicycle rental: ¥500/hour | Horseback riding: ¥2,000 for 15 minutes | Bus from Morioka Station: ¥700 one-way
Best Season
Mid-July for lavender fields in full bloom | May for sheep shearing demonstrations and spring greenery | Autumn (September–October) for harvest activities and foliage | Early morning for golden light on the One Hundred Year Forest Road
Visit Duration
2–3 hours for farm grounds walk, pastoral views, and ice cream | Half day with bicycle exploration | Combine with Hanamaki Onsen for a full mountain + farm day
Getting There
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