Fudoki Japan
岩手県 · Tohoku Region

Iwate Hidden Gems

Iwate is the second-largest prefecture and one of the emptiest, which means the drive between two things you want to see is often longer than either visit. The interior is a broad basin between two mountain ranges, with Morioka at the junction of three rivers. The Pacific side is a ria coastline of drowned valleys and cliffs, which is why the 2011 tsunami ran so high here and why the rebuilt towns now sit further up the slope than the ones they replaced. The history that justifies the journey is Hiraizumi, where the Oshu Fujiwara ran a northern capital in the twelfth century wealthy enough to rival Kyoto and to gild an entire hall; what survives is quiet in a way Kyoto is not. Morioka has kept an ironware trade going since roughly the same period, and the Sanriku Railway, rebuilt after the tsunami, runs the coast as a working local line rather than a sightseeing service.

39 spots

Climate & Best Season

Cold winters inland, cool summers on the coast; the Kitakami basin sees heavy snow. Best in late spring and autumn.

Famous For (Food)

  • Wanko soba
  • Morioka reimen
  • Jaja-men
  • Maesawa beef

Signature Sights

  • Hiraizumi's Chuson-ji (UNESCO)
  • Geibikei Gorge boat ride
  • Sanriku coast cliffs
  • Hachimantai volcanic plateau

When to Go

Iwate is cold and its season is short. Snow lies deep in the Kitakami basin from December to March, and the Hachimantai plateau road closes over winter, reopening in April. Summers are cool by Japanese standards with coastal highs around 25°C, and the Pacific fog known as yamase can pull that down sharply on the Sanriku side even in August. Sansa Odori fills Morioka in the first week of August. Autumn colour reaches Hachimantai and Geibikei in October, ahead of most of Honshu. Late April into early May is when the north's cherry blossoms finally open.

Getting Around

The Tohoku Shinkansen runs the length of the prefecture — Tokyo to Morioka takes about two and a quarter hours, and Ichinoseki is the stop for Hiraizumi and Geibikei. That spine is fast; everything east of it is not. Hanamaki Airport handles a handful of domestic routes. Reaching the Sanriku coast means either the Kamaishi line over the mountains or the Sanriku Railway along the shore, both slow and infrequent, and Hachimantai has seasonal buses only. Any itinerary combining the coast and the mountains effectively needs a car. Hiraizumi itself is walkable or cyclable from its station, so that section needs nothing at all.

Local Food

Morioka has three noodle dishes and locals will argue about all of them: wanko soba served in endless small bowls, the chewy cold reimen brought by Korean residents after the war, and jaja-men under miso paste. Maesawa beef is raised in the southern basin around Oshu. The Sanriku coast supplies oysters and wakame through the winter and sea urchin in early summer. Nambu ironware is not food, but the kettles are cast in Morioka and Oshu and they do change the water you brew with.

Goishi Coast — location in Iwate, Ofunato
Iwate
Iwate· Ofunato

Goishi Coast

The Goishi coast runs about six kilometres around the end of the Massaki peninsula and is named for the beach of flat bl…

Goishi CoastSanriku Geoparksea arches+2
Iwate Tsunami Memorial Museum
Iwate· Rikuzentakata

Iwate Tsunami Memorial Museum

The Sanriku coast has been hit by major tsunami repeatedly — 1896, 1933, 1960, 2011 — and this museum, opened in Septemb…

tsunami3.11Rikuzentakata+2
Kitayamazaki — location in Iwate, Tanohata
Iwate
Iwate· Tanohata

Kitayamazaki

Kitayamazaki is eight kilometres of cliff on the Sanriku coast, two hundred metres straight down to the water, and it is…

KitayamazakiSanrikusea cliffs+2
Hashino Iron Mining Site — location in Iwate, Kamaishi
Iwate
Iwate· Kamaishi

Hashino Iron Mining Site

In 1858 Oshima Takato, working from a Dutch textbook, built a Western-style blast furnace here and produced Japan's firs…

Hashinoblast furnaceWorld Heritage+2
Hiraniwa Highland — location in Iwate, Kuji
Iwate
Iwate· Kuji

Hiraniwa Highland

Hiraniwa sits at eight hundred metres on the shoulder of Mt. Hiraniwa, on the boundary between Kuji and Kuzumaki, and it…

Hiraniwawhite birchrenge-tsutsuji+2
Zaimokucho Yoichi — location in Iwate, Morioka
Iwate
Iwate· Morioka

Zaimokucho Yoichi

Every Saturday afternoon from early April to late November, four hundred metres of Zaimokucho — a shopping street in cen…

Zaimokucho Yoichistreet marketMorioka+2
Hachimantai Aspite Line — location in Iwate, Hachimantai
Iwate
Iwate· Hachimantai

Hachimantai Aspite Line

The Aspite Line runs twenty-seven kilometres across the Hachimantai massif from Gozaisho in Iwate to Toroko Onsen in Aki…

Aspite Linesnow corridorHachimantai+2
Goshono Jomon Site — location in Iwate, Ichinohe
Iwate
Iwate· Ichinohe

Goshono Jomon Site

Goshono was a large village of the middle Jomon period, occupied from roughly 5,000 to 4,200 years ago, and in July 2021…

GoshonoJomonWorld Heritage+2
Kuji Amber Museum — location in Iwate, Kuji
Iwate
Iwate· Kuji

Kuji Amber Museum

Kuji amber is around 85 million years old, from the Cretaceous, which makes it substantially older than Baltic amber and…

Kuji amberCretaceousfossil dig+2
Tono Furusato Village — location in Iwate, Tono
Iwate
Iwate· Tono

Tono Furusato Village

Tono is where Yanagita Kunio collected the folk tales that became Tono Monogatari, and this open-air site is where the b…

Tonomagariyafolk tales+2
Michinoku Ajisai-en — location in Iwate, Ichinoseki
Iwate
Iwate· Ichinoseki

Michinoku Ajisai-en

A forestry family in the hills outside Ichinoseki planted hydrangeas among their cedar plantation, and kept planting. Th…

hydrangeaMichinoku Ajisai-enIchinoseki+2
Toshichi Onsen — location in Iwate, Hachimantai
Iwate
Iwate· Hachimantai

Toshichi Onsen

Toshichi sits at 1,400 metres on the flank of Hachimantai, the highest hot spring in the Tohoku region, and the water co…

Toshichi Onsenhighest in Tohokusulphur+2
Osawa Onsen
Iwate· Hanamaki

Osawa Onsen

Osawa is a toji inn — a hot spring where people came to stay for weeks and cook for themselves, not for a night of kaise…

Osawa Onsentojiself-catering+2
Miyazawa Kenji Memorial Museum — location in Iwate, Hanamaki
Iwate
Iwate· Hanamaki

Miyazawa Kenji Memorial Museum

Miyazawa Kenji wrote Night on the Galactic Railroad and a body of poetry and children's stories that has never gone out…

Miyazawa KenjiIhatovHanamaki+2
Taro Kanko Hotel
Iwate· Miyako

Taro Kanko Hotel

Taro built the largest tsunami sea wall in Japan — two and a half kilometres of concrete, ten metres high, in an X acros…

Tarotsunami ruinsea wall+2
Tekiseisha — location in Iwate, Ninohe
Iwate
Iwate· Ninohe

Tekiseisha

About seventy per cent of Japan's domestically produced lacquer comes from Joboji in Ninohe, tapped by hand from trees i…

Joboji lacquerurushiNinohe+2
Mamebu — location in Iwate, Kuji
Iwate
Iwate· Kuji

Mamebu

Mamebu is a dumpling of wheat dough wrapped around walnut and black sugar, boiled and served in a clear soy-based broth…

mamebuKujiYamagata-cho+2
Pairon — location in Iwate, Morioka
Iwate
Iwate· Morioka

Pairon

Jajamen is one of the three noodle dishes Morioka is known for and it is the strangest. Flat warm noodles arrive with a…

jajamenPaironMorioka+2
Fukuda Pan
Iwate· Morioka

Fukuda Pan

Fukuda Pan has been making koppepan — a soft split bread roll — since 1948, originally supplying school lunches, and it…

Fukuda PankoppepanMorioka+2
Iwate Bank Red Brick Building — location in Iwate, Morioka
Iwate
Iwate· Morioka

Iwate Bank Red Brick Building

Tatsuno Kingo designed Tokyo Station, and this is the only building of his left standing in the Tohoku region. It was co…

Tatsuno Kingored brickMorioka+2
Sanriku Coast — location in Iwate, Kamaishi
Iwate
Iwate· Kamaishi

Sanriku Coast

The Sanriku Coast is a 250km stretch of dramatic Pacific coastline running through Iwate Prefecture, characterized by st…

Sanriku Coastcliffsria coast+2
Mt. Iwate
Iwate· Hanamaki

Mt. Iwate

Mt. Iwate is a 2,038-meter stratovolcano dominating Morioka's skyline, nicknamed 'Nambu Fuji' for its symmetrical cone s…

volcanohikingNambu Fuji+2
Jodogahama Beach
Iwate· Miyako

Jodogahama Beach

Jodogahama (浄土ヶ浜, 'Pure Land Beach') is one of Tohoku's most scenic coastal landscapes — a protected cove with pure whit…

Sanriku Coastwhite pebble beachvolcanic rocks+2
Genbikei Gorge — location in Iwate, Ichinoseki
Iwate
Iwate· Ichinoseki

Genbikei Gorge

Genbikei Gorge is a 2km rocky gorge carved by the Iwai River, featuring dramatic boulder formations, rapids, and the fam…

gorgeflying dangorock formations+2
Illustration of Ichinoseki Mochi Culture, IwateIllustration — not a photograph
Iwate· Ichinoseki

Ichinoseki Mochi Culture

Ichinoseki has Japan's richest mochi (rice cake) culinary tradition, with over 300 documented mochi dishes developed ove…

mochirice cakeslocal cuisine+2
Morioka Sansa Odori
Iwate· Morioka

Morioka Sansa Odori

Morioka Sansa Odori is one of Tohoku's greatest summer festivals, held August 1–4 annually. The festival features mass t…

festivaltaiko drumstraditional dance+2
Nambu Tekki — location in Iwate, Morioka
Iwate
Iwate· Morioka

Nambu Tekki

Nambu Tekki (南部鉄器) is traditional iron casting craft originating in Morioka during the 17th century, producing iron teap…

nambu tekkiiron teapotstraditional craft+2
Chusonji Temple — location in Iwate, Hiraizumi
Iwate
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Iwate· Hiraizumi

Chusonji Temple

Chusonji Temple is the crown jewel of Hiraizumi's UNESCO World Heritage sites, founded in 850 CE and expanded in the ear…

UNESCOGolden HallKonjikido+3
Takkoku no Iwaya Bishamon-do — location in Iwate, Hiraizumi
Iwate
Iwate· Hiraizumi

Takkoku no Iwaya Bishamon-do

Takkoku no Iwaya Bishamon-do is a Buddhist temple built into a cliff cave, dramatically perched on a rock face 15 meters…

cliffside templecave templeBishamonten+2
Motsuji Temple Garden — location in Iwate, Hiraizumi
Iwate
Iwate· Hiraizumi

Motsuji Temple Garden

Motsuji Temple was once larger than Chusonji, containing 40 temple buildings and 500 monks' quarters during the Northern…

Pure Land gardenHeian periodtemple garden+2
Tono Folktales — location in Iwate, Tono
Iwate
Iwate· Tono

Tono Folktales

Tono is Japan's folklore capital, a rural mountain city famous for preserving traditional tales of kappa (water imps), z…

folklorekappatraditional farmhouses+2
Kamaishi Daikannon — location in Iwate, Kamaishi
Iwate
Iwate· Kamaishi

Kamaishi Daikannon

Kamaishi Daikannon is a 48.5-meter tall statue of Kannon (Buddhist goddess of mercy) standing on a peninsula overlooking…

Kannon statueBuddhist monumentocean views+2
Koiwai Farm — location in Iwate, Hanamaki
Iwate
Iwate· Hanamaki

Koiwai Farm

Koiwai Farm is Japan's largest privately-owned pasture farm, covering 3,000 hectares of rolling hills used for dairy cat…

farmdairysheep+2
Hanamaki Onsen — location in Iwate, Hanamaki
Iwate
Iwate· Hanamaki

Hanamaki Onsen

Hanamaki Onsen is a collection of hot spring resort villages in the mountains west of Hanamaki City, including Hanamaki…

onsenhot springsryokan+2
Wanko Soba
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Iwate· Morioka

Wanko Soba

Wanko Soba is Morioka's most theatrical dining experience — an all-you-can-eat soba challenge where servers rapidly refi…

wanko sobaall-you-can-eatsoba challenge+2
Geibikei Gorge — location in Iwate, Ichinoseki
Iwate
Iwate· Ichinoseki

Geibikei Gorge

Geibikei Gorge is a narrow limestone gorge carved by the Satetsu River, famous for traditional flat-bottomed boat rides…

gorgeboat ridetraditional songs+2
Morioka Reimen
Iwate· Morioka

Morioka Reimen

Morioka Reimen is one of Morioka's 'Three Great Noodles' — cold buckwheat noodles in icy beef broth, topped with kimchi,…

reimencold noodlesMorioka noodles+2
Morioka Castle Ruins
Iwate· Morioka

Morioka Castle Ruins

Morioka Castle (盛岡城跡公園, now Iwate Park) was built in the early 17th century by the Nanbu clan, who ruled the Morioka Dom…

castle ruinsstone wallsNanbu clan+2
Ryusendo Cave — location in Iwate, Miyako
Iwate
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Iwate· Miyako

Ryusendo Cave

Ryusendo Cave is one of Japan's three largest limestone caves, famous for its underground lakes of exceptional clarity a…

limestone caveunderground lakecrystal blue water+2